After hitting 100k subscribers on YouTube, I’ve gotten tons of questions lately about how to start a channel. Here are my tips, advice, and things to consider if you dream of being a professional YouTuber.
A few other closing thoughts and words to the wise. Do not start a YouTube Channel with the intention that you will make a ton of money, especially in the beginning. However, once your audience grows, it will gain the attention of businesses who will offer sponsorships. Know your worth! Social Bluebook is a great way to gauge what you should be quoting. Stay firm. And please, please, please- do not do ads for free. There are billions of dollars put into advertising budgets for YouTubers and bloggers. I don’t want this to get taken the wrong way, like it’s all about the money, because it’s not. It’s about your professional reputation. If you are an influencer with an audience that trusts you, that is incredible! Advertisers seek you out because it is the best form of advertising (fun fact, about 90% of people believe the recommendation of a friend or someone they trust). So, know your moral compass. My personal rule is I never work with a brand I don’t already know and love without enough time to test it out myself. I would never want to falsely advertise something and have my friends and followers spend hard-earned money on something I don’t truly recommend. Figure out your standards. And remember, the end product might look easy, but a lot of hard work goes into taking pictures or shooting and editing videos, and I don’t think any influencer with a loyal following should do that work for free.
Similarly, know what your personal and professional boundaries are. What are you comfortable sharing or filming of yourself and your family? What information will your share or not share about yourself? Figure out your boundaries.
And finally, do not get competitive and do not compare. YouTube algorithms change all the time, so you might have some slower months growth-wise on your channel and someone else might be skyrocketing. If you are producing quality videos, with good thumbnails and titles, staying true to yourself and engaging with your audience, collab with others, and are focusing on your strengths and enjoying the creative process, you will keep growing as a creator.
Wishing you tons of success if you decide to start a YouTube channel of your own! Please let us know the name of your channel in the comments and what kind of videos you make so others can check you out!
Check out my corresponding YouTube video for more advice and info about how to grow your channel and what it’s like behind-the-scenes as a YouTuber!